How switching agencies more than tripled a tree service company's monthly leads

Tree service is a hyperlocal, highly competitive category — homeowners searching for removal, trimming, or storm cleanup usually call whoever shows up first, and multiple companies bid on the same core terms in the same county. Their search campaigns were being managed by another agency with steady spend but inconsistent results. Once management moved to Lanthia Media, we rebuilt the strategy around real competitive research and sharper targeting — separating urgent, ready-to-book searches from routine trimming and land-clearing inquiries — then optimized it consistently. Results changed fast, on essentially the same monthly budget.