How a sharper SEM strategy doubled a dental practice's conversion rate
A Hoboken dental practice — in one of the most competitive dental markets in the country — saw conversion performance nearly double once campaign strategy shifted toward deeper competitive research and continuous optimization.
The Story
The Hoboken/NYC-metro dental market is fiercely competitive — dozens of practices bidding on the same core search terms. Generic, set-it-and-forget-it campaigns don't win there. We rebuilt the strategy around real competitive analysis, sharper audience targeting, and an ongoing optimization cadence — and the results followed:
The Results
+72%
higher conversion rate after the strategy shift
-49%
lower cost per conversion after the strategy shift
$63.94
average cost per conversion since
See What a Sharper SEM Strategy Could Do for Your Practice
In a competitive local market, generic campaigns don't win. A strategy built around real competitive and audience research does.
Or reach out: (908) 403-0727 | CLanthier@LanthiaMedia.com