Scaling a physical therapy practice's SEM program from one location to three

The Story

Physical therapy is a crowded specialty market — dozens of practices competing for the same searches, and winning requires targeting the specific niches that set a practice apart, not just generic "physical therapy near me" campaigns. The program started as a single-location campaign under a previous agency. Since taking over, we've built out dedicated, research-driven campaigns for two additional locations — each targeting the specialties that mattered most in that market — and shifted toward more efficient, automated campaign types as the program matured.